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iPIM is a very powerful and secure Personal Information Manager and database for iOS devices. Users can use standard forms and folders supplied with the application or create their own forms using 20+ rich data types.
The App has very high retention and engagement figures, since users keep their personal data in it and return frequently to retrieve this data.
iPIM comes in two flavors - a paid version and a free version with some limitations and an in-app upgrade to the full paid version. The free version shows ads, which can and should be optimized.
Users with multiple iOS devices that use the paid or upgraded version can synchronize their information between their devices.
iPIM currently sells mainly in English-speaking countries and in Israel, because it only has an English and a Hebrew version. Based on the install figures in Israel (38% of all installs in June 2013), translating the App to other languages will have a major impact on installs, especially since there are far less Apps available in non-English languages.