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This is a best-seling app based on the hit Food Network TV show, Diners, Drive-Ins and Dives. Triple D, as the fans call it, has been to more than 800 restaurants around the country (and a few outside of it) and this app has all of them. More than 100,000 paid downloads and was a iTunes Food & Drink #1 best-selling app for two weeks.
Diners & Drives TV is still often in the top 10 Food & Drink apps even after 4 years in the app store. More than 100 downloads a week just from organic search. We've never done any advertising or marketing outside of some Facebook posts when we add new content.
The show is still on every week and in heavy rotation on the weekends. The host Guy Fieri is a constant self-promoter now with multiple shows and restaurants. You can expect new fans for years to come.
All we do now is watch the show once a week and then add the new restaurants to the app database (online CMS manages the app). The app pays our rent every month, for very little work. Anyone that wanted to really promote and market the app could do very well with it.